How Senarra handles your memories, voice, and personal data.
Senarra is built around a simple principle: the memories you preserve belong to you and the people you choose to share them with. This policy describes what we collect, why, and what we will never do.
Senarra ("we," "us," "our") is a product of Cindara Novera, LLC, a Georgia limited liability company based in Warner Robins, Georgia, United States. Contact: privacy@senarra.app.
When you create a Senarra account, we collect your email address, a password (or Apple Sign-In credential), and your display name. We use this to authenticate you and to communicate about your account.
You can start using Senarra without an account. In that case we create an anonymous record so your work is saved on your device's session, and we hold no email address or name for you until you choose to register. If you later create an account, that anonymous record is linked to it.
When you add a loved one, add a memory, upload media, or answer Portrait questions, we store that content on our servers (Google Firebase, located in the United States). This includes:
When someone calls the Call Senarra phone line, we receive the calling phone number and the audio of what they choose to share, and we generate a transcript from it. The line states at the start of every call that the call may be saved as a memory including the audio, and offers the caller a way to decline recording before they enter the access code. Callers who decline are still transcribed but their audio is not retained. We do not place outbound calls and we do not record anyone who has not called in and been told this.
If a family member signs up for the Weekly Story, we collect the mobile number they enter, the exact wording and time of their consent, the IP address and device type they used to sign up, and any replies they send (such as STOP or HELP). We use the number only to send the weekly question and related confirmation or help replies, and to show that consent was given. We send at most one question a week, between 9am and 8pm in their local time. Message and data rates may apply. They can reply STOP at any time to end the messages. We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.
A parent or guardian can add a profile for their own baby or child, including one who is not yet born. For a child profile we store what the adult chooses to enter: the child's name, their birth or due date, and the stories, photos and recordings the adult and the family they invite add. Senarra sends its age-based story prompts to the parent, never to the child, and a child does not use Senarra themselves. We do not collect information directly from children.
From a child's profile, a parent can invite a grandparent or another relative to share a story by phone. Senarra does not text, email or call the relative: the parent sends the invitation from their own phone, and it contains a one-time code. We keep the invitation (the name the parent typed for the relative, the question the parent chose or wrote, the child's name, and the code) until the child's profile or the parent's account is deleted. A code stops working after 90 days unless the parent sends it again, after three calls, or when the parent cancels it.
When the relative calls, the same notice and choice apply as for any call to the line: it states that the call may be saved as a memory, including the audio, and offers a way to decline recording before the code is entered. We receive the relative's phone number and what they say. The story is saved on the child's profile, labeled with the name the parent gave, and appears in the parent's printed books as "Told by" that name. We do not create an account for the relative, and we do not contact them again. The parent can delete the story at any time.
The Senarra website sets no cookies, so there is no cookie banner. We count visits with Plausible Analytics, which uses no cookies and does not store your IP address or anything that identifies you. It tells us which pages are visited, which site a visitor came from, their country, and their type of browser and device.
The web app at my.senarra.app is counted the same way, with one limit: only the name of the page opened (for example the sign-in or membership page) is sent to Plausible, never the rest of the address and nothing from your account. The pages behind a private link (an invitation, a listen code, a gift page, the Weekly Story sign-up page) are not counted by Plausible at all.
We also keep our own count of page visits and of clicks on links to the app, the app stores and checkout, together with the page a visitor came from and any campaign tag in the link. It uses no cookie, and it is not tied to you unless you give us your email address on a form on the site, for example to receive the question kit.
This measures website traffic only. It has no access to your memories, your loved ones, your recordings, or anything inside the Senarra app. We do not use advertising cookies or advertising pixels, we do not track you across other websites, and we never sell or share this data for advertising. We no longer use Google Analytics.
We collect limited technical information to operate the service: device type, operating system version, approximate region, and app performance data (crash logs, error reports). We do not collect precise location, advertising identifiers, or browsing history.
If you subscribe to a paid tier, payment is processed by Apple (App Store), Google (Google Play), or Stripe (web), depending on where you subscribed. Printed books and one-price bundles are paid for through Stripe. We receive confirmation of the payment or subscription status but never receive or store your card or payment details.
When you order a printed Memory Book we collect what is needed to print and deliver it: the delivery name and address, an email address and (if you give one) a phone number for the delivery, what you ordered, and the print file of the book you approved. One of Senarra's founders looks at that print file before it is sent to the printer, to catch printing problems; this is the one case in which we look at your content without you asking us to. The print file and the delivery details are then sent to our printing partner.
If you buy a bundle or a gift code, we keep the buyer's email address with the purchase so that we can send the code and the receipt.
Each listen code printed in a book opens a page that plays that one recording to anyone who scans it, with no account. The page shows the story's title and date and nothing else from your archive. You can turn any code off, and back on, at any time.
We use your information solely to:
We do not sell, rent, or trade your personal information or memories to anyone, for any purpose, ever. This is a hard rule, not a marketing claim. We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.
Your memories, Portrait entries, voice recordings, transcriptions, and chat conversations are not used to train Senarra's AI models or the models of any third-party provider. Your content is used only to power responses within your own account.
When you invite a family member to view a loved one, they can see the memories and media you have marked as shared. They cannot see Portrait entries, private notes, or memories you have marked private. You control the level of access at all times.
Senarra uses the following subprocessors to operate the service. Each is bound by contractual data-protection obligations:
For a plain-language version of this list — what each service does and exactly what it receives — see Where your recordings go.
We may disclose information if required by law, subpoena, or court order, or to protect the rights, safety, or property of Senarra, our users, or others. If such disclosure is legally required, we will attempt to notify you unless legally prohibited from doing so.
You can request an export of all your data at any time by emailing privacy@senarra.app from your registered account. Exports include all memories, media files, transcripts, and metadata. Portrait entries require separate confirmation.
You can delete individual memories, loved ones, or your entire account at any time from within the app. Deletion is permanent and cannot be reversed. Deleted data is removed from our primary systems immediately and purged from backups within 30 days.
You can correct any information about yourself or your loved ones at any time from within the app.
If you are a resident of California, the European Union, or the United Kingdom, you have additional rights under applicable privacy laws including the right to access, portability, correction, deletion, and (where applicable) the right to object to processing. To exercise these rights, contact privacy@senarra.app.
Senarra accounts are for adults, and Senarra is not intended for children under 13 to use. We do not knowingly collect personal information directly from children under 13, and we do not let them create accounts. A parent or guardian may add a profile for their own child (see "Baby and child profiles" above). That information comes from the adult, is used only to provide the service to that adult, and is covered by everything else in this policy: we never sell it and never use it to train AI models. A parent can delete a child's profile at any time from within the app. If you believe a child has created an account or given us information themselves, please contact us at privacy@senarra.app and we will delete it.
We retain your account and content for as long as your account exists. If your trial ends or you cancel a paid subscription, your account becomes read-only — your memories, media, and transcripts remain stored and viewable, and export stays available on every membership, including the free one. We do not delete your archive because you stopped paying, and there is no time limit on retrieving it.
Your content is deleted when you delete it, or when you delete your account — both of which you control from inside the app. If we ever needed to change this and delete inactive accounts, we would email you first and give you time to export.
We encrypt data in transit using TLS and at rest using industry-standard encryption. Authentication uses Firebase Auth with optional Apple Sign-In. No system is perfectly secure; we will notify you within 72 hours of becoming aware of any breach that materially affects your data.
Senarra servers are located in the United States. If you access Senarra from outside the United States, your information will be transferred to and processed in the US. By using Senarra, you consent to this transfer.
We may update this policy from time to time. When we make material changes, we will notify you by email and within the app. Your continued use of Senarra after a change constitutes acceptance of the revised policy.
If you have questions, concerns, or requests related to your privacy:
Email: privacy@senarra.app
Mail: Cindara Novera, LLC · Warner Robins, GA 31093, USA
We respond to privacy inquiries within 7 business days.