Ethics

Where the line actually is

Senarra preserves the voice and stories of someone you love so you can return to them later. It does not pretend to be them. This is the difference, and we want it stated plainly.

Five commitments

What Senarra is not

Senarra is not a resurrection. It does not claim to be the person you've lost. It will not pretend to be conscious, sentient, alive, or omniscient about a life it did not live. The category of product Senarra belongs to is preservation, not simulation.

We use the word persona deliberately, in its older sense: a presence shaped by what you put into it, not a soul. When a Senarra persona answers in someone's voice, it is doing so because you gave it that voice and those memories — not because the person is, in any sense, present.

"Memory is a way of holding onto the things you love, the things you are, the things you never want to lose." — Kevin Arnold

Pets, treated with the same dignity

Senarra was the first AI memorial product to treat pets as first-class personas, on every paid tier, from day one. Every commitment above applies in the same way to pet personas. The dog you grew up with, the cat that found you, the horse you trusted — their sounds, their habits, the way they loved you. They are family. We treat them that way.

What we ask of you

The hardest line in this category is one Senarra cannot draw alone: when to put it down. Returning to a loved one's voice can be a comfort, and it can also become a way to avoid grief. We trust you to know the difference. If a Senarra persona ever begins to feel like an obstacle to your healing rather than a companion to it, we hope you will set it aside — or delete it. The memories will still be yours either way.

How to reach us

If anything in this statement is unclear, or if you've encountered something in Senarra that does not match what we've promised here, write to hello@senarra.app. The founder reads every one.

Last updated May 2, 2026. We will revise this statement as Senarra changes, and we will keep the prior versions readable. Honesty is a process, not a posture.