Five commitments
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Your memories are never sold.
Voice, text, photos, video — none of it is sold, rented, shared with advertisers, or used as a training corpus by anyone, including us. There is no asterisk on this.
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No model is ever trained on your data.
The AI Senarra uses to generate responses is built on public foundation models. Your loved ones' words, recordings, and likeness do not enter any training pipeline — ours or any third party's.
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Voice cloning requires explicit consent.
If the person whose voice you're cloning is alive, Senarra requires their consent in writing before a Voice Profile is generated. If they have passed, the persona owner attests they have the moral and legal standing to make that choice on their behalf. Voice Profiles can be deleted instantly, by you, at any time.
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Senarra will never invent the dead.
When you ask a Senarra persona a question, the answer is grounded in the memories you've captured. If we don't have the material to answer something, the persona will say so. We do not put words in the mouths of people who can no longer object.
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Everything is exportable, everything is deletable.
At any moment you can download every memory, every photo, every audio file, and every chapter you've created. At any moment you can delete the same. Senarra is the room you keep them in — not the gate that holds them.
What Senarra is not
Senarra is not a resurrection. It does not claim to be the person you've lost. It will not pretend to be conscious, sentient, alive, or omniscient about a life it did not live. The category of product Senarra belongs to is preservation, not simulation.
We use the word persona deliberately, in its older sense: a presence shaped by what you put into it, not a soul. When a Senarra persona answers in someone's voice, it is doing so because you gave it that voice and those memories — not because the person is, in any sense, present.
Pets, treated with the same dignity
Senarra was the first AI memorial product to treat pets as first-class personas, on every paid tier, from day one. Every commitment above applies in the same way to pet personas. The dog you grew up with, the cat that found you, the horse you trusted — their sounds, their habits, the way they loved you. They are family. We treat them that way.
What we ask of you
The hardest line in this category is one Senarra cannot draw alone: when to put it down. Returning to a loved one's voice can be a comfort, and it can also become a way to avoid grief. We trust you to know the difference. If a Senarra persona ever begins to feel like an obstacle to your healing rather than a companion to it, we hope you will set it aside — or delete it. The memories will still be yours either way.
How to reach us
If anything in this statement is unclear, or if you've encountered something in Senarra that does not match what we've promised here, write to hello@senarra.app. The founder reads every one.
Last updated May 2, 2026. We will revise this statement as Senarra changes, and we will keep the prior versions readable. Honesty is a process, not a posture.